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Advertising is basically the promotion of commodities being offered to the consumers that is done through various kinds of media such as through the television, newspapers, magazines and radio. The basic idea of the marketer behind advertising is to promote his commodity in order to convince the consumers to purchase it. As everything has its own advantages and disadvantages, advertising also has its own pros and cons that impact the society in both positive and negative ways.
As the advertising companies aim to increases the sales of the company, they only portray the benefits of a commodity and always tend to hide its side effects especially those that are negative. Most of the people in the society are often influenced by what is shown in the advertisements and this is because of the way the advertisements are shown due to which the consumers are attracted to buy the latest products and so it makes the people buy the best products. Advertising therefore spreads the word that people can buy happiness by spending money on products they like and this endorses a materialistic life. It has also been noticed that people belonging to every age group are attracted to advertising and the girls for instance look at the advertisements and become concerned about their beauty and body figures after they look at beautiful slim models in the advertisements.
Advertising is however the main source of income for all the mass communication agencies and it proves to be beneficial for the companies that advertise their commodities. However, critics also argue that a lot of money is spent on advertising and these further increases the costs of production that is not good for the society. Moreover, advertising also affects the culture and the values of a society. In the end, I would conclude by saying that advertising has both positive and negative on the society.